Every handcrafted leash, collar, and accessory from Found My Animal, tells a powerful story of rescue and redemption. This mission-driven brand transforms marine-grade rope into beautiful, durable pet gear that speaks volumes about animal welfare.
Each Found My Animal product carries a distinctive brass tag marked “FOUND” – a badge of honor celebrating rescued pets and their journey from shelter to forever home. These numbered tags create a unique connection between pet parents who share the same passion for adoption advocacy.
The brand’s impact reaches far beyond their Kingston, NY headquarters. Through direct shelter support, adoption programs, and community events, Found My Animal builds a network of passionate advocates for pet adoption. Their products serve as conversation starters, turning daily walks into opportunities to spread awareness about animal rescue.
Found My Animal proves that conscious consumerism can change lives – both human and animal. When pets wear these thoughtfully crafted accessories, they become walking ambassadors for the adoption movement, inspiring others to choose rescue over purchase.
The Inspiring Story Behind Found My Animal
In 2006, a chance encounter on Brooklyn’s Atlantic Avenue led to the creation of Found My Animal. Two strangers, Bethany Obrecht and her future business partner, crossed paths while walking their rescue dogs – both coincidentally named Walter. This unexpected meeting blossomed into a friendship rooted in their shared passion for animal welfare.
Craftsmanship Inspired by Family Heritage
The brand’s signature design emerged from Obrecht’s family heritage. Drawing inspiration from her grandfather’s maritime expertise, she reimagined traditional nautical rope-splicing techniques to create durable pet accessories. The first prototype – a hand-spliced, three-strand rope leash – combined both function and purpose.
From Brooklyn to Nationwide Reach
From a small Brooklyn workshop, Found My Animal’s dedication to craftsmanship and rescue advocacy resonated with pet owners nationwide. The company’s growth led to its current 60,000-square-foot facility in Kingston, NY, where artisans handcraft each piece using marine-grade materials.
Artistic Influence on Product Design
The founders’ artistic backgrounds – graduates of prestigious art schools Cooper Union and Rhode Island School of Design – shine through in their product aesthetics. This creative foundation helped transform industrial-grade materials into stylish pet accessories that tell powerful adoption stories.
A Testament to Rescue Pets
Today, Found My Animal supplies over 80,000 pet owners with American-made accessories, each carrying their distinctive brass “FOUND” tag – a testament to the brand’s unwavering commitment to rescue pets.
Signature Products That Support Rescue Pets
Found My Animal’s signature collection embodies durability, sustainability, and purpose through handcrafted pet accessories. The brand’s original rope leash stands as their flagship product, crafted from marine-grade rope that withstands the test of time and elements. Each leash undergoes meticulous hand-splicing, creating a three-strand design that provides both strength and flexibility.
Adjustable Rope Leash Collection
The adjustable rope leash collection offers versatile handling options, ranging from 4 to 7 feet in length. These leashes feature solid brass hardware, allowing pet owners to modify the length based on their walking environment or training needs.
Key Product Features:
- Marine-grade rope construction
- Hand-spliced, three-strand design
- Solid brass hardware components
- Adjustable length mechanisms
- Weather-resistant materials
Upcycling Practices for Sustainability
The brand’s commitment to sustainability shines through their upcycling practices. Each product incorporates reclaimed marine rope, giving new life to materials while maintaining premium quality. Their collars and harnesses follow the same eco-conscious approach, featuring durable hardware and adjustable fits.
Unique Storytelling Through Brass Tags
Every Found My Animal product carries a unique brass tag stamped with “FOUND” and an individual serial number. These tags serve as powerful conversation starters, enabling rescue pets to share their adoption stories during walks, at dog parks, or in everyday encounters. The numbered tags create a tangible connection between rescue pets worldwide, building a community of advocates one leash at a time.
Beyond Gear: Found My Animal’s Mission to Promote Pet Adoption
Found My Animal transforms every purchase into direct support for animal welfare. The brand dedicates a portion of its proceeds to no-kill shelters across the United States, creating sustainable funding streams for organizations dedicated to saving lives.
The brand’s signature Adopt Us program stands as a cornerstone of their mission. This innovative initiative connects potential pet parents with adoptable animals featured on their platform. Each featured pet receives:
- Professional photography sessions
- Dedicated social media spotlight
- Custom adoption story features
- Ambassador support network
Found My Animal’s commitment extends deep into local communities through hands-on involvement. Their partnership with Ruff Ruff Rescue Runners pairs shelter dogs with volunteer runners, providing exercise and socialization crucial for adoption readiness. At the Oklahoma City Animal Shelter, the brand sponsors adoption fees during peak seasons, removing financial barriers to pet adoption.
The impact of these initiatives reflects in numbers:
- $250,000+ donated to animal welfare organizations
- 1,000+ pets placed through the Adopt Us program
- 80 partner shelters nationwide
- 25 community events annually
Found My Animal’s grassroots approach creates ripple effects throughout the animal rescue community. Their shelter partners report increased adoption rates and stronger community engagement through these collaborative programs.
Real Stories Behind the Brand: Rescue Dogs and Their Humans
The impact of Found My Animal’s mission comes alive through countless heartwarming rescue stories. Here are a few examples:
Colt’s Transformation
Colt, a timid pit bull mix, went from being a scared shelter resident to a confident companion thanks to structured walks using the brand’s adjustable rope leash. His adopter Sarah shares:
“The sturdy leash gave me the confidence to help Colt overcome his anxiety. Now he struts proudly through the park, his FOUND tag sparking conversations about adoption.”
Lady’s Journey
Lady’s journey from an overcrowded shelter to her forever home shows how important it is to have the right equipment for rehabilitation. The shelter’s exercise program, which used Found My Animal gear, helped her build trust and learn how to behave on a leash – two crucial skills that impressed her future family.
Georgia’s Progress
Foster Dog NYC partners praise the durability of Found My Animal products for their most challenging cases. Georgia, a high-energy hound mix, benefited from:
- Daily training walks with secure harnesses
- Confidence building through structured exercise
- Social interactions made possible by reliable equipment
These success stories highlight a crucial reality: proper gear enables rescue dogs to showcase their true personalities. The brand’s marine-grade rope leashes and collars provide the security needed for shelter staff and foster parents to help scared, energetic, or untrained dogs become adoption-ready.
Collaboration & Community Impact: Partnerships that Amplify the Message
Found My Animal’s strategic partnerships create ripples of change across both pet and lifestyle markets. The brand’s collaboration with Vineyard Vines Collection brings nautical-inspired designs to a broader audience, merging preppy style with purpose. Each piece in this collection supports the Hit Living Foundation’s mission to rescue and rehabilitate animals in need.
The Free People Anthropologie partnership introduces sustainable pet accessories to fashion-conscious consumers. This alliance creates limited-edition pieces that blend bohemian aesthetics with Found My Animal’s signature marine-grade materials.
Major retail partnerships amplify the adoption message:
- Chewy: Dedicated brand storefront reaching millions of pet parents
- Amazon: Enhanced visibility through Prime shipping benefits
- Japanese Flagship Store: International expansion of the adoption advocacy message
These retail collaborations serve as powerful platforms for:
- Showcasing rescue success stories through product descriptions
- Educating consumers about pet adoption benefits
- Providing accessible price points for quality, mission-driven products
The brand’s presence on these platforms has helped connect thousands of potential adopters with local shelters. Each retail partnership includes educational content about responsible pet ownership and the importance of choosing adoption over purchase.
Recent wellness collaborations integrate pet health products with the brand’s core mission, creating holistic solutions for rescue pets’ physical and emotional needs.
How You Can Get Involved with Found My Animal’s Mission
Making a difference in rescue pets’ lives extends far beyond purchasing a leash. Found My Animal offers multiple pathways to support their mission:
1. Adopt or Foster a Pet
- Browse adoptable pets featured on Found My Animal’s website
- Connect directly with partner shelters through the Adopt Us program
- Start your fostering journey with guidance from experienced volunteers
2. Support Partner Shelters
- Direct donations to vetted shelter partners
- Participate in shelter supply drives
- Join local fundraising events like Ruff Ruff Rescue Runners
3. Become a Found My Animal Ambassador
- Share your rescue pet’s story on social media
- Receive exclusive discounts on products
- Connect with other pet advocates in your area
- Represent the brand at local adoption events
4. Community Engagement Opportunities
- Volunteer at Found My Animal adoption events
- Host a local meetup for rescue pet owners
- Document your adoption journey to inspire others
- Join virtual educational sessions about pet rescue
The brand’s dedicated support team (found@foundmyanimal.com) guides new advocates through these involvement options, ensuring each person finds their ideal way to contribute to the pet adoption movement.
Conclusion
Found My Animal transforms everyday walks into powerful statements for pet adoption. Their durable rope leashes, crafted with marine-grade materials, stand as symbols of strength and second chances – just like the rescue pets they champion.
The impact of this mission-driven brand extends far beyond their handcrafted accessories. Each numbered brass tag tells a rescue story. Every purchase supports no-kill shelters. Their growing community of pet owners becomes advocates for adoption, creating ripple effects across neighborhoods and social media feeds.
Ready to make a difference? Your choice of a Found My Animal leash does more than equip you for walks – it amplifies the voices of shelter pets waiting for forever homes. Join thousands of pet parents who’ve discovered that quality, durability, and purpose can coexist in a single leash.
Together, we can turn every neighborhood stroll into an opportunity to spread awareness and inspire others to choose adoption. The path to saving more pets starts with a single step – and a Found My Animal leash to guide the way.
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