Found My Animal turns the everyday dog walk into a meaningful experience. This brand, based in Brooklyn, creates unique pet accessories that make a statement – every purchase helps support animal adoption and gives animals a second chance.
One of their standout products is the nautical-style leash made from marine-grade rope, which is carefully crafted by hand. These leashes aren’t just functional items for walking your dog; they’re also conversation starters. Each leash features a brass tag with the word “FOUND” stamped on it and a one-of-a-kind serial number that tracks its impact in the rescue community.
The brand’s dedication to both style and purpose is evident in their wide range of products:
- Durability: Each leash is designed to withstand daily use while still looking stylish with its nautical design.
- Handcrafted Quality: All accessories are made in America using upcycled materials and domestic leather.
- Distinctive Design: The combination of rope patterns and brass hardware not only serves a practical purpose but also pays homage to maritime traditions.
Found My Animal demonstrates that being a responsible pet owner can be both meaningful and fashionable. They offer a variety of accessories such as durable leashes, collars, harnesses, trendy pet clothing, and healthy treats that celebrate the special connection between humans and their rescued pets.
The Story Behind Found My Animal
In 2006, two women named Bethany Obrecht and Anna Conway had a chance meeting on Brooklyn’s Atlantic Avenue. Both women were walking their rescue dogs named Walter at the time. This unexpected encounter led to a remarkable partnership between them.
A Shared Passion and Design Expertise
Bethany and Anna discovered that they had a lot in common during their conversation. They both shared a deep love for animals and a desire to make a positive impact in the world. Additionally, they both had backgrounds in design, having graduated from prestigious institutions such as Cooper Union and Rhode Island School of Design.
Inspiration from Family Traditions
Drawing inspiration from Bethany’s family of fishermen, the two women decided to create something unique for dog owners. They combined their skills and knowledge to develop their very first product: a hand-spliced, three-strand rope leash. This design was influenced by nautical themes and became the foundation for their brand’s identity.
The Birth of Found My Animal
With their passion for animal welfare and expertise in design, Bethany and Anna launched Found My Animal. The brand quickly gained recognition for its innovative approach to pet accessories.
Signature Product: The Found My Animal Leash
One of the key offerings that set Found My Animal apart from competitors was its signature product – the hand-spliced rope leash. Each leash was meticulously crafted using durable materials and featured an eye-catching brass tag engraved with the word “FOUND” along with a distinct number.
Expansion of Product Line
As demand grew, so did Found My Animal’s product range. The brand expanded beyond just leashes to include:
- Marine-grade rope collars
- Adjustable harnesses
- Handcrafted leather accessories
- Sustainable pet beds
- Eco-conscious toys
From Brooklyn Startup to Kingston Facility
What started as a small business operating out of Brooklyn has now evolved into something much larger. Today, Found My Animal operates out of a spacious 60,000-square-foot facility located in Kingston, New York.
This transition signifies not only physical growth but also an increase in impact – both on animals directly through their products and indirectly through advocacy efforts.
Driving Change Through Personal Experiences
Bethany and Anna’s commitment to animal welfare goes beyond just running a successful business. Their personal encounters with rescue animals fuel their dedication towards making positive changes within this space.
Conversations Around Pet Adoption
Every time someone uses or wears one of their products – be it a collar or leash – it sparks conversations about pet adoption. This serves as an opportunity for Bethany and Anna to educate others about the importance of adopting rather than shopping when it comes to acquiring pets.
Supporting Animal Rescue Organizations
In addition to raising awareness through conversations, Found My Animal actively contributes towards supporting various animal rescue organizations. A portion of every sale made goes directly towards funding initiatives aimed at facilitating direct pet adoptions.
By intertwining business success with philanthropic endeavors such as these, Bethany and Anna are able to create lasting change within communities while simultaneously fulfilling their mission statement: “to make every animal feel loved.”
Craftsmanship and Quality of Found My Animal Products
Found My Animal’s commitment to artisan craftsmanship shines through their meticulous production process. Each product emerges from their 60,000-square-foot facility in Kingston, NY, where skilled craftspeople transform marine-grade rope and domestic leather into durable pet accessories.
The brand’s signature Adjustable Rope Leash exemplifies their dedication to quality:
- Hand-spliced using traditional nautical techniques
- Three-strand marine-grade rope construction
- Brass hardware with anti-rust coating
- Individually numbered FOUND tags
- Available in lengths from 4 to 6 feet
Their Rope Collar Collection demonstrates equal attention to detail:
- Reinforced stitching at stress points
- Custom-fitted brass hardware
- Adjustable sizing for growing pets
- Weather-resistant materials
- Hand-finished edges
The manufacturing process combines time-honored techniques with modern durability standards. Each rope undergoes a rigorous testing phase to ensure it withstands pulling forces up to 1,000 pounds. The upcycled marine-grade materials provide water resistance while maintaining flexibility and comfort for daily use.
Found My Animal’s artisans apply specialized knot-work techniques passed down through generations of seafarers. These methods create secure connections between rope segments without compromising the material’s integrity or aesthetic appeal. The result: pet accessories that maintain their structural integrity through years of active use.
A Mission-Driven Brand: Supporting Animal Welfare Through Business
Found My Animal’s commitment to animal welfare runs deep through every business decision. Each product carries a brass tag inscribed with “FOUND” and a unique serial number, creating a community of pet owners who share the adoption message. This distinctive feature sparks conversations about rescue pets, turning customers into advocates for animal adoption.
The brand’s partnership with the Hit Living Foundation exemplifies their dedication to making tangible changes in animal welfare. A portion of every sale directly funds pet adoptions, creating real-world impact beyond stylish accessories. Through this collaboration, Found My Animal has helped facilitate thousands of successful adoptions across the United States.
Their mission-driven approach extends to their marketing strategies:
- Adopt Us Program: A dedicated platform showcasing adoptable pets
- Social Media Advocacy: Regular features of rescue success stories
- Ambassador Network: Partnerships with rescue organizations and animal advocates
- Educational Content: Resources for potential adopters and current pet parents
The brand’s website serves as both a shopping platform and an educational hub, providing guidance on pet adoption processes, rescue organization directories, and care tips for new pet parents. Their product development team designs items specifically for rescue organizations, including specialized leashes for training and rehabilitation programs.
Found My Animal’s dedication to animal welfare has earned them recognition from pet advocacy groups and positive Found My Animal reviews from customers who appreciate the dual impact of their purchases.
Challenges Faced by Found My Animal
As Found My Animal has grown, it has faced some challenges, especially in being responsive to customer service needs. Reviews on Trustpilot show a trend of slow communication and occasional product issues that have affected customer satisfaction.
Key areas of concern include:
- Response Time: Customers report waiting periods for email replies
- Product Replacement: Delays in processing damaged item claims
- Quality Control: Isolated incidents of premature wear on rope leashes
To tackle these problems, the brand has put several solutions in place:
- Creation of a dedicated customer service team
- Enhanced quality inspection protocols
- Streamlined replacement process for defective items
- Introduction of a satisfaction guarantee policy
These improvements show Found My Animal’s commitment to maintaining their reputation for quality craftsmanship. The brand now offers multiple support channels, including direct email contact at found@foundmyanimal.com and a 15% first-order discount to build customer trust.
Recent reviews suggest positive changes in customer experience, with buyers praising the brand’s improved handling of product replacements and communication responsiveness.
Global Reach: Found My Animal’s Partnerships and Retail Presence
Found My Animal’s distinctive approach to pet accessories has caught the attention of major retailers, creating powerful partnerships that extend their mission across multiple sales channels. The brand’s presence on Free People brings their ethically crafted products to fashion-conscious pet owners who value both style and sustainability. Through Chewy, Found My Animal reaches dedicated pet parents seeking premium, durable accessories for their furry companions.
The brand’s strategic partnership with Amazon has expanded their digital footprint, making their handcrafted products accessible to millions of shoppers worldwide. Each retail collaboration maintains the brand’s core values:
- Authentic American craftsmanship
- Sustainable material sourcing
- Support for animal adoption initiatives
Found My Animal’s international expansion reached a significant milestone with the opening of their flagship store in Japan. This physical retail space showcases their complete collection while introducing Japanese pet lovers to their mission-driven approach. The store’s success demonstrates the universal appeal of their products and the growing global awareness of pet adoption advocacy.
The brand’s retail strategy combines:
- Direct-to-consumer sales through their website
- Partnerships with premium retailers
- International brick-and-mortar presence
- Digital marketplace accessibility
This multi-channel approach has helped Found My Animal supply over 80,000 pet owners with their signature accessories, creating a worldwide community of conscious consumers who support animal adoption.
Conclusion
Found My Animal transforms everyday pet accessories into powerful statements of compassion and style. Each numbered brass tag represents a rescued animal’s story, while the handcrafted marine-grade rope products showcase exceptional craftsmanship. The brand proves that fashion-forward pet accessories can drive meaningful change in animal welfare.
By choosing Found My Animal products, pet owners join a community dedicated to giving shelter animals second chances. The brand’s commitment to quality, sustainability, and animal adoption creates a ripple effect – one stylish leash at a time. Your purchase becomes part of a larger mission: making pet adoption the first choice for future pet parents.
Ready to style your pet while supporting a worthy cause? Visit Found My Animal’s collection and help write the next rescue story.
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